Own Casestudy

Name of game: SIMS 3

Release date: June 5, 2009

Institutions behind the game (game studio/publisher): Electronic Arts

SIMS Case-study

Print

1. What print adverts were used to advertise the game? Find examples and post them on your blog.

1. What key conventions of print adverts can you find on the example you have chosen? Product name? Font? Slogan? Central image? Colour?

The colour scheme of the print is purple to highlight wealth and fortune which will appeal to sim consumers because they will also feel superior, however some may argue that purple is more feminine so they added a blue title of 'sims' to balance it out- as blue is seen as masculine colour. The images are on both sides so the texts is highlighted more than the picture

1. Find three reviews for your game that were originally published in video game magazines. Are they positive or negative about the game? Copy and paste one quote from each review.

Metascore- " Create lifelike Sims with a unique personality and take them anywhere in the neighborhood. The powerful Create-a-Sim tool allows you to create Sims that are more realistic than ever." this review is seen as positive because it tells us the best bits about the game and doesn't mention any faults

Danger- " For a game that gives you a fake life all of these are good things." this is a blunt reply as it mentions a fault that can be been with playing the game then contradicts it with something good in the end.

Cynamite-"Sims 3 is the perfect example for a brilliant, fun game that works without any violence." this is also a positive review because overall there weren't many bad reviews, it talks about bad things that it doesn't include which overall makes the game look better

1. Did your game feature on any video game magazine front covers? Find examples and explain why a front cover feature is so successful in promoting a game to its target audience.

This is unique as this magazine which talks about this particular "SIMS" game and includes all useful information and reasons/background idea of the game. This would make the consumers consider buying the game.