AIDA exercise: marketing a new game

Game 3

Task 1 

Game Title: Exerplay

The people who have a will enjoy playing this game because they want to be fit and healthy. This game is specially designed for women of the middle class who want to stay fit and exercise indoors instead of going outside. This game will be available on different game consoles such as Playstation move, Xbox kinect and Nintendo Wii. This game will also include mini games for kids to play along and get fit.

Task 2

A:How will you create marketing materials that attract audience attention to the game?

To attract the audiences attention i will display this game on fitness magazines because a lot of women read these type of magazines about fitness and health care. This game will also be advertised in shops, billboards and in pharmacy to attract the audiences attention. The color scheme of the poster will be calm and joyful at the same time. The calm colors could attract older people for this game where as the joyfull bright colors could attract the younger people.

I:How will you generate audience interest?

To get the audience interest I could put some of the famous celebrities advertising the game. this way, the fans of these celebs will see the celebrities as motivating the audience as well as entertaining them.Another way could be by bringing in some sports celebrities as well since they are fit and healthy. 

D:How will you stimulate audience desire to buy the game?

In order to stimulate the audience desire to buy the game, we could advertise my game on social networking sites such as twitter, face book, instagram and youtube, this way more audience will be interested in buying Exerplay.

A:How will you promote audience action?

To promote the game we will have a trailer which will be broadcast on tv, radio social media such as Youtube. By putting the ad on Youtube will make the viewers share the trailer to their friends and family and get more buyers. The trailer will contain gameplay footage and other people playing the game which will inform the viewers on how the game is played and what it looks like when played.