Institution questions

EA (Electronic Arts)

Background: 1982 in California

Owner/founder: Trip Hawkins

Most successful games: FIFA

Interesting fact about the institution: They had become one of the world’s largest third-party publishers by the early 2000s

Rockstar Games

Background: 1998 in New York City

Owner/founder: Sam Houser and Dan Houser

Most successful games: Grand Theft Auto series

Interesting fact about the institution: They made the amount of production budget back before the game was released

Zynga

Background: 2007 in California

Owner/founder: Mark Pincus

Most successful games: Farm-ville

Interesting fact about the institution: Their shares dropped to $2.09 in 2012

Sony Computer Entertainment

Background: 1993 in Japan

Owner/founder: Andrew House

Most successful games: Little Big Planet

Interesting fact about the institution:

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Nintendo

Background: 1889 in Japan

Owner/founder: Fusajiro Yamauchi

Most successful games: Donkey Kong

Interesting fact about the institution: Since December 31, 2013, Nintendo has sold over 669.36 million hardware units and 4.20 billion software units

W+K Amsterdam

What do the letters stand for?

Wieden + Kennedy Amsterdam

What brands have W+K Amsterdam advertised?

Tesco, Powerade, Heineken, Nike, Coca-Cola

In your opinion, what is the most creative campaign on their website?

Heineken

What videogame campaigns have they created?

FIFA14

What additional information can you find out about the FIFA14 advertising campaign?

There is a true-to-life living avatar of Lionel Messi

Rokkan

How long has the Rokkan advertising agency been around for?

14 years

Where is Rokkan based?

New Jersey

What brands have Rokkan advertised?

Hyundai, JetBlue Airways, American Express serve

Why was Rokkan's campaign for the videogame 'Dishonored' so successful?

There was a link where it leads you to playing some of the game online on the website.