Final Case Study
research
Name of game: Call of Duty: Ghosts
Release date: November 5, 2013
Institutions behind the game (game studio/publisher): published by Activision and developed by Infinity Ward
Gaming platforms it is available on (e.g. PS4, PC, and Wii etc.): PS4 & Ps3, XBOX One & 360, Wii U
Release date: November 5, 2013
Institutions behind the game (game studio/publisher): published by Activision and developed by Infinity Ward
Gaming platforms it is available on (e.g. PS4, PC, and Wii etc.): PS4 & Ps3, XBOX One & 360, Wii U
PRINT
A
promotional poster/print for Call of Duty: Ghosts have been very attractive
through the first glance. This poster shows that the game is targeted towards
male teenagers and early adults as it only shows a man who dressed like an
assassin/fighter. This is effective because it looks extremely exciting before
even playing the game. The promotional reason why Activision have used print
advertising is because, to create awareness of the campaign and increase
customers to purchase the game.
E-MEDIA
The website is effective in attracting the audience because it shows you how to join up, it allows players to check out new clips and screenshots, and it shows what new maps there are and what you can buy. It gives you information at the bottom of the screen on the latest Intel. The interesting features of the website are it allows you to personalize your weapons, it allows you to purchase new things and shows new feeds. On YouTube, there is user-generated content from You Tubers such as, Ali-A, Sea-nanners, The Syndicate project etc. this helps to promote the game because YouTube is mainstream it allows millions of people to look at the videos. Each video receives more than 5,000 views plus. So it allows many people to look at it and the word will go around so other people know. They have a Facebook page and they have 661,541 likes. The posts appeal to the audience by sharing their interests by interacting with their audience. They keep their audience engaged by posting things that the audience are familiar with. They keep you up to date with latest information and news.
Other
For marketing, they done launch parties where they invited people to watch the launch and have a sneak peak of the gameplay. They advertised during a basketball match when loads of people are their already watching the game they can look at the adverts. They held conferences such as E3 where they announce the game and its content. Despite shipping $1 billion worth of units to retail channels within 24 hours of the game's launch, overall sales were down compared to 2012's Call of Duty: Black Ops II. Activision blames the upcoming, 8TH generation consoles.
The website is effective in attracting the audience because it shows you how to join up, it allows players to check out new clips and screenshots, and it shows what new maps there are and what you can buy. It gives you information at the bottom of the screen on the latest Intel. The interesting features of the website are it allows you to personalize your weapons, it allows you to purchase new things and shows new feeds. On YouTube, there is user-generated content from You Tubers such as, Ali-A, Sea-nanners, The Syndicate project etc. this helps to promote the game because YouTube is mainstream it allows millions of people to look at the videos. Each video receives more than 5,000 views plus. So it allows many people to look at it and the word will go around so other people know. They have a Facebook page and they have 661,541 likes. The posts appeal to the audience by sharing their interests by interacting with their audience. They keep their audience engaged by posting things that the audience are familiar with. They keep you up to date with latest information and news.
Other
For marketing, they done launch parties where they invited people to watch the launch and have a sneak peak of the gameplay. They advertised during a basketball match when loads of people are their already watching the game they can look at the adverts. They held conferences such as E3 where they announce the game and its content. Despite shipping $1 billion worth of units to retail channels within 24 hours of the game's launch, overall sales were down compared to 2012's Call of Duty: Black Ops II. Activision blames the upcoming, 8TH generation consoles.
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